Nathan Warren Hayes Photography

Blue Moon: When Milk and Cookies Just Won’t Cut It

*Original photography and graphic design done by Nathan Hayes.

The holidays can be a stressful time of the year, especially for parents. Santa Claus happens to be the poster child for the holidays, and his reward is a glass of milk and cookies. Here’s the thing, Santa’s not real, but parents sure are. And correct me if I’m wrong, but I don’t think I’ve ever seen an adult wind down after a long day of work and reward themselves with a glass of milk and cookies. I have, however, seen plenty crack open a beer.

This holiday ad for Blue Moon puts a playful twist on the tradition of leaving milk and cookies out for Santa to instead reward parents with something they will actually want: alcohol. Having a drink after a hard day of work can be rewarding, and this ad positions Blue Moon as the beer of the holiday season.